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European Contact Centre Week
Transform your customer’s experience, drive brand promotion through your front-line & dramatically increase your profits
March 11 - 14, 2008 · City West, Dublin, Ireland


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Day Two: Conference

Wednesday 12th March 2008

8.00 Registration & Morning Coffee

8.45 Chairman’s Introduction & Opening Remarks

Peter Massey
Managing Director
BUDD

9.00 Opening Keynote: First Direct

Established in 1989 first direct was the UK’s first 24hr free telephone bank. Since then it has become the UK’s most recommended bank and winner of numerous awards. Marcus Golby, Customer Services Director, will take you through first direct’s journey to date and give an insight into how the internal culture drives customer satisfaction. He will explain the emphasis placed on employees who are seen as a key ingredient in providing an outstanding customer experience, how leading edge technology such as text message banking and mobile phone banking enables first direct to behave not like a bank, but like a leading edge service business and how the customer experience has been developed and used to deepen the banks relationship with its customers.

Marcus Golby
Customer Services Director
first direct

9.45 Achieving Service Excellence Through Standardisation And Training

Handling over 4 million calls per year it is critical that as Ireland’s largest electricity utility ESB can provide a streamlined customer service. Through innovation and externalisation Denis managed to not only take their contact centre to a recognised European standard but also dramatically improve their service and Contact Centre performance. During this presentation Denis will outline how ESB recently achieved the European Contact Centre Quality Standard and how they implemented new technology and business processes to dramatically innovate and improve their customer service.

  • Achieving customer service excellence through standardisation
  • Understanding the benefits of standardising your service process
  • Empowering your front line staff via standardisation and training

Denis Cambridge
Head of Contact Centres
ESB

10.30 Coffee

Stream A

Stream B

Stream C

11.00 Implementing World Class Leadership Strategies For Contact Centres

  • Creating true relationship managers
  • Understanding the psychological principles behind leadership development

Anne Marie Forsyth
Chief Executive
Contact Centre Association

11.45 Are Your Customers Really Being Served? Creating A Culture Of Service Excellence

  • Ensuring your people understand great service and want to excel in delivering it
  • Enhance communication skills and create a culture of success through robust learning and development

Paul Cooper
Director
Institute of Customer Services

12.30 Lunch

14.00 Empower and inspire your people to deliver operational success

Sharon has been focussed on supporting O2’s multisite contact centre operation. Sharon believe’s that this operation has achieved it’s goals by focusing on people development. This includes Advisor development: Multi skilled approach, working towards the Knowledge Worker/Manager and Team Leader development, how do we manage knowledge workers?

  • During this interactive session Sharon will focus on current and future challenges demonstrating what her and her team have achieved to date and their strategy for 2008.
  • Join her and understand how O2 are integrating a people development strategy across their contact centre teams to:
  • Empower employees to make the transition from Call Centre Advisor to Knowledge Worker
  • Develop and enable Team Managers in managing Knowledge Workers for Operational success

Sharon Adair
Head of People Development
O2

14.45 Customer relationship management: Integrating consumer-centric methods and outbound contact as a principle for success

  • Achieving improved customer satisfaction with 4 basic principles
  • Enhance service provision by efficiently using outbound contact
  • Positively impact your bottom line by adopting best practice

Alison Oldham
Sales & Marketing Direct
Scotts of Stowe

Mark Opperman
Sales Director
VoiceSage

15.30 Coffee

16.00 Recruiting & Retaining Top Talent In A Highly Technical Contact Centre

Affymetrix’s customers rely on their contact centre for all technical advice and therefore all advisors must be qualified to a minimum of BSc/MSc/PhD level and be multilingual. The challenges faced by Deborah when recruiting and retaining high calibre staff in this environment are high and during this session she will highlight how in a small, technical contact centre environment, Affymetrix are developing strategies to motivate and retain their staff.

  • Attracting top talent to a highly technical contact centre
  • Incentivising and motivating high calibre staff
  • Retaining staff in an inherently high turnover environment

Deborah Keenan
Technical Support Manager, Europe
Affymetrix UK

16.45 Putting Customer Service On The Map: Propelling Your Customers Experience Across The Globe

SOCAP aims to raise the bar of Customer Services as a profession, something which is needed not only to ensure optimal customer service but also to enhance the morale and loyalty of employees, particularly in contact centres.

During this presentation Andrew will discuss the work of SOCAP and how contact centres play a vital role in enhancing the presence and importance of Customer Services. Discover how you can be a valuable part of the drive to improve your customers experiences both locally and globally

Andrew MacPherson
Chief Executive Officer
SOCAP

17.30 Chairman’s Close

17.45 End Of Day One

9.45 Utilising Metrics To Ensure Best In Class Service: What Are You Measuring And Why?

  • Are you measuring enough? Too Much? What should you be measuring for optimal KPI management?
  • Discover how to ensure customer-centricity by benchmarking with metrics: Is this realistic?

Oliver Shaw
Sales & Marketing Operations Director
RIAS

11.05 The New Customer Service Imperative: Design For People, Build For Change

“Design for people, build for change" encapsulates two critically important and interrelated challenges just beginning to hit leaders in the customer service industry. Learn how ‘Designing for people’ encourages the type of collaboration that next generation customers and customer service workers expect while ‘Building for change’ can allow your business to differentiate itself in the market by becoming more flexible and agile.

Clare Dorrian
Head of Product Marketing
Graham Technology

12.30 Lunch

14.00 Developing An Accurate Local Business Model To Ensure Centralised Contact Centre Success

  • Forecasting accurate call volumes when you don’t know how many calls are currently going to your local sites
  • Building a business case with limited information
  • Transferring knowledge to ensure central staff can replicate local staff
  • Gaining internal buy-in and winning key account customers through the transition
  • Ensure an accurate man-power plan by understanding the importance of continuous reforecasting
  • Recruitment and retention during rapid growth

Rachel McNamara
Head of Reservations
Ramada Jarvis

15.30 Coffee

16.00 Making The Work ‘Work’: Happier Colleagues And Customers By Better Design Of End-To-End Processes

By listening to the customer and the demands placed on our customer-facing and administration colleagues, very simplistic changes can be made to how the work ‘works’. If done well, along with the change comes increased satisfaction and better service (as well as some significant cost savings). John will share with you the trials, tribulations and ultimate successes of re-engineering high volume and highly critical processes within the HBoS telephony based sales business.

  • Getting your numbers right at the outset: Making sure you are thorough in your fact finding
  • Getting colleagues to design the process and not project teams
  • Outlining the best methods to ensure total buy in pre-implementation
  • Proving the change has been a success: Tracking benefits from end to end

John Ashmore
Head of Operational Support
HBoS General Insurance

9.45 Delivering A World Class Service Across Multiple Channels Including Retail, Web And Contact Centres

  • Ensuring customer retention and loyalty through cohesive customer contact
  • Driving down support costs whilst enhancing customer service across all channels
  • Empowering your employees across the business to boost morale, knowledge and therefore service

Michael McAuley
Head of Customer Experience
Carphone Warehouse

11.05 Session Break

Want to see your client showcased here?

Contact Zoe Pittman, Sponsorship Director, IQPC:
on +44 (0) 207 368 9392
or zoe.pittman@iqpc.co.uk

12.30 Lunch

14.00 Analysing performance of your contact centre: Framework for building a business case for process innovation To make the most of every contact and operate your contact centre at reasonable cost, it is important to understand the economics of your contact centre. To yield best results when implementing contact centre technology, you need to get the basics right; identify the key bottlenecks in your existing practices and rethink how your services processes should run if technology was not an issue. SAP contact centre expert will introduce you to an analysis framework that allows you to evaluate your contact center performance, explore new ways of running it and build a business case for your process innovation

Ilkka Kivimäki, Senior Vice President, SAP
Business Communications Management, SAP

15.30 Coffee

16.00 Ensure A World-Class Experience By Injecting Your Customers Feedback Into Your Business

During this session Paul will give an overview of the challenges easyJet have faced in receiving customer feedback, both good and bad, from their customer experience centres. Their aim is to ensure all feedback is received so that they can then use these experiences to enhance not only customer contact but easyJet's offering in it's entirety. Join this Blue-Sky Session and discuss:

  • Developing robust processes to receive the positive as well as the negative customer feedback
  • Using root cause analysis to develop a greater customer insight
  • Encourage strong internal feedback by implementing innovative methods such as awards programmes and incentives

Paul Hopkins
Head of Customer Experience
easyJet

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